Multi-lingual International Recruitment Ltd

German Native proficient

My Client is an Online Gaming and is active across four continents, and has over 13 million customers. This makes my client one of the most successful start-ups in Europe. To date, our players have won over €1 billion via our website!

Key Accountabilities

• Manage digital marketing campaigns on the DACH market to drive profitable growth for the Company and deliver country specific revenue targets.
• Monitor and analyze campaign performance metrics, including click-through rates, conversion rates, and ROI, to optimize marketing efforts and achieve KPIs.
• Plan, execute, optimise and report on campaigns across paid social media, display web and app, programmatic partners and support with ASO initiatives as and when is required.
• Utilize data-driven insights to optimise digital marketing campaigns and maximize marketing ROI.
• Support in managing key strategic relationships with display partners and account managers. Support in negotiating and optimising deals with partners.
• Identify and manage new creative growth campaigns and prospect new partners that support the acquisition objectives. Researching and Negotiating of new Acquisition Partners.
• Request, process and track IOs and invoicing.

Key Relationships / Reporting Lines

• Creative and Brand
• Country Managers
• Gaming and Product
• Legal and Compliance
• Onboarding and Retention 

Knowledge, Skills and Experience
• Native German speaker.
- Strong knowledge and experience in executing successful, profitable acquisition campaigns within the digital marketing channel.
• Proven hands-on experience in display web and app campaigns, paid social media, (Facebook/Tech Manager) programmatic, organic app (ASO).
• Data driven approach to decision marketing with strong commercial acumen.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing acquisition funnels for both web and app campaigns.
• Proficiency in using digital marketing tools and platforms, such as Google Analytics, Facebook