CURRICULUM VITAE

Date of birth: 06-01-1978


CRM marketeer, with 6 years of marketing and sales experience across a broad spectrum of online and offline marketing. Board level and management consultancy for companies across NL and BE (Flanders & Wallonia). Personal strengths include strategic analyses and consultancy on customer loyalty, acquisition, repurchase, up & cross selling and BRM. Experienced in personalized multichannel marketing strategies, online & offline DM.

Employment
 Account Manager BE/ NL – Strategie One Liege (april 2013 – june 2014)
 Marketing Manager - ASP Adventure Valkenburg (2012 – february 2013)
 Marketing Research Analyst - Dracula’s Australia (2011-2012)
 Marketing Manager - ASP Adventure Valkenburg (2009 – 2011)
 Product Manager - Maastricht Events Company / City Events Belgium (2006-2009)

Education
 Google Strategie + Social Media Strategie (certificates), Internet Marketing Nederland,
Eindhoven (2013)
 Masters in Business Administration - Marketing (Grade point average: 8,3) CQU University, Australia (2011-2012)
 1 x Stella Award (Highest Australian Grade)
 5 x Star Student Award (Highest State Grade, Queensland)
 Salescourse SUC7, ‘Influence without the use of power’ (2010)
 Commercial Writing, Happy Company, Amsterdam (2008)
 Excel Intermediate, Open Line, Maastricht (Certificate, (2006)
 Bachelor Animal Management, Van Hall Larenstein, Leeuwarden (1995 – 2000)

Computing and internet
 Confident user of : Social–CRM system (Procurios), Google Analytics, Google Tools, Microsoft Office Package, Outlook, Darkroom Photosystems, Eurojob.
 Consultant for : Selligent CRM +Selligent SIM system

Languages
 Dutch: Native language
 English: Native level (IELTS Score = 8)
 German: Near-Native level
 French: Fair level

Key Achievements
 Strategie One (Account Manager): STRATEGIE (Kraft, OmegaPharma, Bayer, ABInBev) is a leading independent communication agency based in Belgium, with 25 years of experience, employing a team of more than 60 persons. STRATEGIE ONE (Audi, Volkswagen, BNP Paribas Fortis, bpost) is the specialist division in CRM and multichannel one-to-one communication.

 Key Accounts:
- Spadel (BE) - B2C activation
- Audi / Caroline Biss (BE) B2C acquisition
- Johnson & Johnson Consumer (BE) - OB, Listerine, Compeed - B2C acquisition
- Johnson & Johnson Medical (NL) - Acuvue - B2B loyalty
- Sofidel (NL) - Lotus Vochtvangers - B2C activation
- Van Den Udenhout Automotive/ PON (NL) - B2C / B2B activation + loyalty
 Consultancy: Macintosh Retail Group/ SNS Bank/ De Lage Landen/ Heineken/ PostNL/ TUI/ Canon/ Belvilla/ Daikin/ Beate Uhse/ Dorel/ Brantano/ Van Der Valk/ Golden Tulip/ Velux.
 Hosting and moderating client meetings, presentations, offer proposals, negotiations and closing.
 Sales of all StrategieOne product lines: email, print, sms, campaign management,design and execution. Liaising together with the agencies technical, creative and production teams.
 Setting goals with customers. KPI’s include ROI increase, net promotor scores, repurchase, long term loyalty (B2C/ B2B) and increasing reseller satisfaction.

 ASP Adventure (Marketing Manager) ASP Adventure is a value driven company which attracts thousands of visitors to the caves in Valkenburg each year.

 Consultancy and execution of a new Social CMS website, optimization of customer co- creation, through a photo and video upload platform and social media.
 Execution of the ‘Discover the unknown’ campaign, incl. Amstel Gold Race, Bike Motion Benelux fair, UCI Road World Cup, advertisements, brochures and commercial textwriting.
 Main stage presenter ‘Lasting Experiences’ at Bike Motion Benelux fair 2010.

 Dracula’s Australia (Marketing Research Analyst): Draculas attracts over 250000 visitors each year and is one of the best known and longest running tourist venues in Australia. Dracula’s wanted to reach out to new markets with new positioning and rebranding.

 Development of approved marketing plan ‘Pushing boundaries once more…’.
 Incorporations: Changes to VIP concept, development of B2B products (teambuilding/ networking nights), new social media photo management, customer satisfaction surveys, optimization of database enrichment, new business partnerships.

 Maastricht Events Company (Product Manager): Part of Holland Events Company (top 10 event agencies in NL), where I was allowed to introduce new teambuildingproducts for the Netherlands and Belgium.

 Full organisation of corporate and social events for up to 1000 people (Philips, Boston Scientific, Abbott).
 Development of advertisements, brochures, commercial textwriting, website development.
 100 % increase of gross reveneus within our team in a time phrame of three years
 Managing organizational growth from 1 FTE and 3 tourguides in Maastricht to 3 FTE and 25 tourguides in Maastricht, Antwerp, Liege and Aachen.
 ‘Best New Product’ award Holland Events Company in 2008 + 2009.
 ‘Best Performing Team’ award Holland Events Company 2008 + 2009.

Testimonials

 Jacqueline Cox, Account Director Strategie Corporate, 2014:
“Petra is a great person, very much dynamic (far above the average), very professionnal, well structured and organised. She is always looking for results and new challenges. I've really enjoyed working with her, so have her colleagues. She shows so much energy that it becomes contagious. Her expertises are also very interesting; CRM, marketing, as well strategic knowledge. I would certainly recommand Petra for the future.

 Laetitia Dangoisse, Account Director Strategie One, 2014:
“Petra has built a strong (and deserved) reputation as someone with positive mindset, diligence and honour - I have no hesitation in recommending Petra and know that she will always give her best in any occasion.”

 Pieter Stroop, Managing Director DM Interface, 2013:
“Petra has wat it takes to excel in CRM marketing: a drive for her clients, a consultative approach, combined with a perfect marketing background. She is one of the few account professionals in the industry with an excellent marketing background, both in her studies and in her experience, that many sales people in the DM industry lack. I would recommend hiring Petra instantly.”

 Account Manager BE/ NL – Strategie One Liege (april 2013 – june 2014)
 Marketing Manager - ASP Adventure Valkenburg (2012 – february 2013)
 Marketing Research Analyst - Dracula’s Australia (2011-2012)
 Marketing Manager - ASP Adventure Valkenburg (2009 – 2011)
 Product Manager - Maastricht Events Company / City Events Belgium (2006-2009)